“Studios, networks, and brands affiliated with J.K. “So when she finally said it, I was just like, ‘Welp, there it is.'” “She’s been liking transphobic tweets and supporting transphobic folks for a minute now, and she also has a track record of not listening to people when they try to call her out,” says Bayana Davis, co-host of the Potter podcast #Wizardteam and co-founder and editor-in-chief of Black Girls Create. Rowling’s actions were also just latest and loudest evidence for many fans that the 54-year-old has aligned herself with activists that have come to be known as trans-exclusionary radical feminists, or TERFs. “For her to decide to use her incredible platform to be very critical and hateful towards a particular group of people, it just seems an irresponsible use of the platform by one of the most influential people in the world,” he says.

Jackson Bird, a writer and YouTube creator whose memoir “Sorted” chronicles how “Harry Potter” fandom helped him come out as trans, was especially disappointed to see Rowling pick this particular time to share her views on trans people amid the global protests in support of Black Lives Matter. “Supporting a creator with this view is difficult.”

“For somebody who stood so much for equality and tolerance for so many years to actively punch down on a marginalized group - like all ‘Harry Potter’ fans who feel this way, I’m just kind of devastated,” says Melissa Anelli, founder and CEO of Mischief Management, a fan events company that runs the popular “Harry Potter” fan conventions Leak圜on.

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